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Plain Language — UNE-ISO 24495-1:2024 Standard

Accessibility doesn’t end with valid HTML code. Content can be technically compliant with WCAG 2.2 and still be incomprehensible to millions of people. The UNE-ISO 24495-1:2024 standard on Plain Language addresses this invisible barrier: the linguistic complexity that excludes users even before they interact with your website or documents.

What is Plain Language?

Plain Language is a communication discipline regulated by the international standard ISO 24495-1:2023, adopted in Spain as UNE-ISO 24495-1:2024, which establishes the principles for writing texts that are understandable to the target audience upon first reading. Content can meet all the technical criteria of the WCAG and still be incomprehensible to older adults, people with low literacy levels, non-native speakers, or users with high cognitive load. This is the invisible barrier that Plain Language seeks to break down. TWA combines technical accessibility consulting with linguistic and cognitive accessibility. Our We All TXT tool automatically analyzes the complexity of your texts and helps you simplify them without compromising legal or technical accuracy.
  • 1

    ISO 24495-1 (Plain Language): international standard for clear and understandable documents.

  • 2

    UNE-ISO 24495-1:2024: Official adoption in Spain of the Plain Language requirements.

  • 3

    Complements WCAG: technically accessible but incomprehensible content is still a barrier.

  • 4

    Mandatory in public administration and increasingly required in banking, health and education.

Our
methodology.

1

Linguistic Complexity Analysis

We evaluate your documents, websites, and communications using the Inflesz index and WeAll TXT to determine their current reading difficulty level.

2

Plain Language Adaptation

Professional rewriting following ISO 24495-1: logical structure, short sentences, accessible vocabulary, and clear information hierarchy.

3

Validation with Real Users

We test the adapted texts with representative users of your target audience to verify that real-world comprehension meets the UNE-ISO 24495-1:2024 standard.

4

Editorial Team Training

We train your communications, legal, and technical teams in Plain Language techniques and effective clear writing.

5

Monitoring with We All TXT

We configure WeAll TXT so your teams can evaluate the complexity of new texts before publishing them and maintain the standard over time.

Products and services

What must be accessible

Administrative documents

Resolutions, notices, specifications, and terms and conditions of calls for proposals written in plain language.

Contracts and legal conditions

Bank contracts, insurance policies, and terms of service that are easy to understand at first glance.

Web content

Website content, help sections, FAQs, and user guides optimized for clarity.

Forms

Online application forms, surveys, and procedures with clear instructions and easy-to-understand language.

Notifications

Transactional emails, legal notices, and letters to customers written in clear, easy-to-understand language, free of bureaucratic jargon.

Legal and regulatory texts

Reglamentos internos, políticas de privacidad y estatutos reescritos conforme a la norma ISO 24495-1.

Patient information

Easily understandable informed consent forms, medical leaflets, and treatment instructions.

Educational material

Training manuals, instructional guides, and e-learning content written in clear and effective language.

Value proposition

Why we are different

We build sustainable and scalable accessibility infrastructures.

[01]

Complete Accessibility: Technical Cognitive

Combining WCAG with Plain Language bridges the gap between technical accessibility and actual end-user comprehension.

[02]

EAA and RD 1112 Compliance

Both the EAA and RD 1112/2018 require that digital content be understandable, not just technically compliant.

[03]

We All TXT Tool

Our tool analyzes complexity, calculates the Inflesz index, and offers simplification suggestions based on ISO 24495-1.

[04]

Enquiry Reduction (-40%)

Clear documents reduce inquiries from users who do not understand the content and who then overload support channels by up to 40%.

[05]

Inclusion of Vulnerable Groups

People with cognitive disabilities, older adults, migrants and people with low reading levels benefit directly.

[06]

Institutional Image Improvement

Communicating clearly shows respect for citizens. Organisations adopting Plain Language are perceived as more transparent.

Risks of non-compliance

Ignoring linguistic accessibility creates invisible barriers that affect millions of people and expose the organisation to legal risks.

Invisible but real barrier

Content that is technically compliant with WCAG but written in bureaucratic language excludes older people, migrants, and users with low literacy skills.

Non-compliance with WCAG Criterion 3.1.5

Criterion 3.1.5 (Reading Level) requires that texts be understandable to people with a secondary education, a standard that most websites do not meet.

Complaints due to incomprehension

Incomprehensible contracts, cryptic notifications, and confusing forms lead to complaints, disputes, and avoidable operational costs.

Exclusion of people with cognitive disabilities

More than 30% of the adult population in Spain has difficulty understanding written text. Without plain language, a technically accessible website remains a barrier.

Content that everyone
can understand.

We assess the linguistic complexity of your documents, websites, and communications with WeAllTXT and adapt them to the UNE-ISO 24495-1:2024 Plain Language standard.

Valid for public tenders and competitions
Protection against sanctions under Royal Decree 1112/2018 and the EAA
Request Analysis
Plain Language and Easy Read certification

Companies that already trust us

Holaluz
Volotea
Planeta de Libros
Cajamar
Legrand
Denodo
Mayoral
Air Europa
Bolsas y mercados españoles
AENOR
NH Hotels
EY Buildin a Better Working World
Seresco
Frequently asked questions

Everything you need to know

Plain Language (ISO 24495-1) aims for any person with secondary education to understand a text. Easy Read (UNE 153101) goes further: it adapts texts for people with severe cognitive disabilities, using very short sentences and basic vocabulary.
It is the Spanish adaptation of the Flesch-Kincaid formula. It measures reading ease on a scale of 0 to 100: below 40 is very difficult, between 55-65 is normal, above 65 is easy.
Yes, increasingly so. RD 1112/2018 requires content to be understandable (WCAG criterion 3.1). The Transparency Act reinforces this obligation. Several autonomous communities are incorporating explicit requirements.
Partially. Tools like We All TXT analyse complexity, detect technical jargon and suggest simplifications. But the final adaptation — especially to Easy Read — requires expert human intervention and user validation.

Certifications and accreditations.

We have the certifications that endorse our experience in accessibility.

IAAP - International Association of Accessibility Professionals IAAP CERTIFIED
ISO 9001 - Sistema de Gestión de Calidad ISO 9001
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