Sports move millions of people, many of them with visual, auditory, or motor disabilities. Sports clubs operate complex digital platforms: ticket sales, match streaming, merchandising stores, and member communications. The European Accessibility Act requires all these digital services to be accessible before June 2025. At TWA, we help clubs and sports entities transform their digital channels into truly inclusive experiences without compromising the excitement and immediacy that sports require.
Why is accessibility key in sports?
Sports is a universal right recognized by the UN Convention on the Rights of Persons with Disabilities. However, the digital experience of millions of fans with disabilities remains plagued with barriers: tickets that cannot be purchased with a screen reader, streams without subtitles or audio description, and inaccessible member apps.
The European Accessibility Act (EAA) directly affects sports clubs in everything related to e-commerce (ticket sales, merchandising) and digital services (apps, member platforms). Clubs that do not adapt their digital channels will face sanctions and, above all, lose a huge segment of their fan base.
At TWA, we combine sports sector knowledge with our technical expertise in WCAG 2.2 to offer realistic, prioritized solutions oriented toward regulatory compliance without sacrificing the user experience.
Applicable regulations
European Accessibility Act (EAA)
Requires e-commerce services (ticket sales, online store) and digital platforms of clubs to be accessible from June 2025.
WCAG 2.2 (Level AA)
Technical reference standard ensuring sports websites, apps, and multimedia content are perceivable, operable, and understandable for all users.
UNE-EN 301 549
Harmonized European standard establishing accessibility requirements for ICT products and services, including mobile apps and streaming platforms.
RD 1112/2018
Applicable if the club has public ties (municipal facilities, subsidies) or manages services for administrations.
What must be accessible?
Club Website
Main portal with news, standings, roster, and institutional content. Must be keyboard-navigable and screen reader-compatible.
Official Club App
Mobile application for live match tracking, push notifications, and digital member card management. Must meet native iOS/Android accessibility criteria.
Online Ticket Sales
Ticketing platform with seat selection, payment gateway, and digital ticket generation. Complete process accessible under EAA.
Match Streaming
Live or on-demand broadcast platform. Requires subtitling, audio description, and accessible player controls.
Merchandising Online Store
E-commerce for official club products. Product pages, cart, and checkout must be fully operable by all users.
Member Communications
Newsletters, transactional emails, and notifications that must meet accessibility standards in content and HTML format.
Season Ticket Holder Platform
Private area for season ticket management, renewals, seat transfers, and personal data queries. Accessible forms and flows.
Club Social Media
Content on the club's official social media: videos with captions, images with alt text and accessible stories for all fans.
Live Statistics
Real-time data panels with standings, player stats and results that must provide text alternatives to charts and accessible tables.
Web & App Accessibility Audit
Complete technical evaluation of all the club's digital channels per WCAG 2.2 AA. Prioritized reports with correction guides for development teams.
Strategic Accessibility Consulting
Ongoing guidance to integrate accessibility into the club's digital roadmap: from planning to internal team training.
PubliAccesible - Inclusive Multimedia Content
Subtitling, audio description, and adaptation of sports audiovisual content so broadcasts and videos are accessible to all fans.
Document Accessibility
Adaptation of digital tickets, season passes, official communications, and club documentation in accessible formats (PDF/UA) for all fans.
Tools we implement
We All Web
Configurable accessibility widget for the club website. Allows users to adjust contrast, font sizes, and spacing according to their needs.
We All Compliance
Continuous monitoring platform that watches WCAG compliance of the club's digital assets and generates alerts for accessibility regressions.
We All PDF
Automatic remediation of club documents (tickets, season passes, official communications) to PDF/UA standards so they are accessible to all fans.
Accessibility for
sports clubs.
Certify that your club complies with European digital accessibility regulations. From ticket sales to match streaming, we audit and certify all your channels so no fan is left out.
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