Retail & E-commerce
Don't lose 15% of your potential customers: make your online store accessible and comply with the EAA.
People with disabilities also shop online. If your checkout is not accessible, you are losing real sales. The European Accessibility Act (EAA) requires e-commerce to be accessible from June 2025. Additionally, Google indexes semantically correct stores better. We help e-commerce and retailers turn accessibility into a conversion, compliance, and brand reputation engine.
Why must e-commerce be accessible?
E-commerce has become an essential shopping channel for millions of people. However, online stores often present critical barriers: carts inoperable by keyboard, product pages without alternative text, payment gateways with visual captchas, and forms without labels.
The European Accessibility Act (EAA), transposing Directive 2019/882, explicitly includes e-commerce among sectors required to guarantee accessibility from June 2025. Any online store selling to European consumers must comply with WCAG 2.2 standards.
But accessibility is not just a legal obligation: it is a competitive advantage. An accessible store improves SEO (semantic HTML), increases conversion rates (better UX for everyone), expands the potential market (over 80 million people with disabilities in the EU), and strengthens brand image.
Applicable regulations
European Accessibility Act (EAA)
Directive 2019/882 requiring all e-commerce services to be accessible from June 2025, including online stores, shopping apps, and payment gateways.
WCAG 2.2
Technical reference standard for web accessibility. The EAA requires AA level as minimum for all e-commerce interfaces.
Directive 2019/882
The base EAA directive harmonizing accessibility requirements for products and services in the European internal market, including e-commerce.
PDF/UA (ISO 14289)
PDF accessibility standard applicable to digital catalogues, product datasheets and commercial documentation that must be accessible to all customers.
What must be accessible?
Online Store (Web)
E-commerce portal with catalog, search, filters, and complete purchase process. Each step must be keyboard-operable and screen reader-comprehensible.
Mobile Shopping App
Native iOS and Android application with the complete shopping experience, including scanning, wishlist, and accessible checkout.
Payment Gateway
Checkout and payment flow with card forms, SCA authentication, and confirmation. The most critical point where abandonment is highest when barriers exist.
Product Pages
Detail pages with images, descriptions, sizes, reviews, and CTAs. Alternative text and semantic structure are essential for accessibility.
Transactional Emails
Order, shipping, return confirmations, and marketing communications that must be accessible across all email clients.
Digital Catalogs
Product catalogs in PDF or interactive format that must be navigable and comprehensible by assistive technologies.
Loyalty Programs
Points, coupons, and membership program portals and apps with dashboards, histories, and redemptions that must be accessible.
Chatbots & Assistants
Customer service and product recommendation virtual assistants that must be keyboard-operable and screen reader-compatible.
Customer Area & Returns
Order management portal for returns, invoices and personal data with flows that must be fully accessible and keyboard operable.
Accessibility Audit
Complete technical evaluation of your online store, app, and payment gateway per WCAG 2.2, with reports for developers and executive summaries for e-commerce management.
PubliAccesible
Accessibility certification for digital marketing campaigns, promotional landings, banners, and commercial emails to ensure your communication reaches everyone.
Document Accessibility
Remediation of catalogs, technical sheets, and commercial documentation in PDF per PDF/UA, ensuring all product material is accessible.
Strategic Consulting
Design of an accessibility roadmap for your e-commerce: development cycle integration, team training, and EAA compliance preparation before June 2025.
Tools we implement
We All Compliance
Continuous monitoring of your online store and shopping app. Detect accessibility regressions on each deploy and maintain real-time WCAG compliance.
We All Web
Navigation assistance widget allowing users to customize the visual experience of your online store (contrast, text size, spacing).
Accessible AI Assistants
Customer service chatbots and product recommendation designed to be accessible from the start, complying with WCAG and the European AI Act.
Your online store,
accessible and certified.
The TWA seal certifies that your e-commerce complies with WCAG 2.2 AA and the European Accessibility Act. A brand differentiator that builds trust and demonstrates your commitment to all customers.
Companies that already trust us
