What types of campaigns do you cover?

All types of digital advertising production: landing pages, microsites, HTML emails, display and programmatic banners, social media videos, advertising spots, interactive digital catalogs, and social media content.

How much time do you need?

For a standard campaign (landing + emails + banners): 48-72h. For complex campaigns with video and multiple creatives: 5-7 business days. We adapt to production timelines.

Does the EAA affect advertising?

Yes. The European Accessibility Act applies to commercial services, which includes advertising associated with those services. If you sell online, your advertising must be accessible.

Can I contract just one type of asset?

Yes. You can contract an audit only for landing pages, only for emails, only for videos, or the complete campaign package. We adapt to what you need.

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PubliAccesible (Advertising Accessibility)

PubliAccesible (advertising accessibility)

Ensure your brand's corporate communications are accessible to everyone.

Specialized accessibility services for advertising campaigns: banners, emails, landing pages, videos, social media, and digital materials, all aligned with international standards.

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SYS_V2.0 // PUBLIACCESIBLE

Advertising compliance under WCAG 2.2 AA, EAA, and Audiovisual Media Directive.

Audit of landing pages, HTML emails, banners, and digital creatives.

Professional subtitling and audio description of advertising videos.

What is PubliAccesible?

PubliAccesible is our accessibility service for digital communication and advertising, designed to ensure that campaigns reach the entire audience, including people with disabilities. We adapt creative assets, landing pages, and promotional materials in accordance with WCAG 2.2, integrating accessibility criteria into the creative and production processes. This approach not only ensures regulatory compliance but also expands the reach and effectiveness of campaigns. The service is complemented by a digital accessibility audit to validate assets and by document accessibility for materials in PDF and other formats. We align advertising with frameworks such as the European Accessibility Act, incorporating accessibility criteria into marketing and communication operations.

1

Advertising compliance - Under WCAG 2.2 and other applicable regulations.
2

Digital Asset Assessment - Auditing landing pages, emails, banners, and creative assets.
3

Audiovisual Accessibility - Captions and audio descriptions for advertising content.
4

Integration into the creative workflow - Incorporation of accessibility guidelines into design and production.
5

Scalability in high-volume production environments - Model tailored to organizations with a large volume of campaigns.

Service Scope

What advertising assets do we audit?

Digital Banners

Display, social media, programmatic

Marketing Emails

Newsletters, campaigns, transactional

Landing Pages

Campaign microsites and promotions

Social Media Content

Accessible posts, stories, reels

Videos

Spots, tutorials, webinars

Catalogs

Interactive digital catalogs

Our
Methodology.

A proven, cyclical, and transparent process designed to minimize friction and maximize long-term compliance.

No commitment

Campaign Briefing

Meeting with the marketing team/agency to understand the assets, channels, timelines, and production volume.

Creative Audit

Review of landing pages, banners, emails, and videos per WCAG 2.2 AA with detailed error report and solutions.

Definition of accessibility criteria

Establishing clear guidelines for design, content, and production that align with accessibility standards.

Content adaptation

Implementing improvements to digital and audiovisual content to ensure its accessibility.

Pre-launch validation and review

Final review of all corrected assets before launch.

Value Proposition

Why we are
different.

We build sustainable and scalable accessibility infrastructures.

[01]

Greater reach and performance

Accessibility expands the reach of campaigns, allowing them to reach more users and improve the effectiveness and conversion rates of digital communication.

[02]

EAA compliance

We align advertising communications with the requirements of the European Accessibility Act, reducing risks and ensuring regulatory compliance.

[03]

SEO and performance impact

Accessibility improves code quality and semantic structure, optimizing organic search rankings and the performance of digital assets.

[04]

Brand reputation and positioning

Accessible communication reinforces brand consistency and its positioning in terms of social responsibility and commitment.

[05]

Complete audiovisual accessibility

We adapt audiovisual content through subtitling and audio description, ensuring that the message is accessible to all users.

[06]

Structured and accessible emails

We design and validate HTML emails with semantic structure, adequate contrast, and compatibility with assistive technologies.

Your campaign,
for everyone.

An accessible campaign isn’t an option—it’s a requirement. PubliAccesible integrates accessibility into production processes to ensure reach, compliance, and efficiency without affecting deadlines.

Integrated accessibility without impacting production timelines. Campaigns aligned with reach, compliance, and performance

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