False Promise Lawsuits: Automatic Accessibility Tools Are Not Enough

Recent lawsuits against UserWay and FTC sanctions underscore the risk of blindly relying on automatic or “magic” solutions to achieve web accessibility. UserWay is facing a class-action lawsuit over alleged overpromising under the ADA, while the FTC ordered another company that touted its AI as a complete solution to pay a million-dollar fine. These cases show that automatic tools, including widgets and assistants such as “WeAllWeb”, can be supportive, but do not replace a comprehensive audit and adaptation to the WCAG standard. In short, true accessibility is born from a methodical and continuous approach, which involves reviewing, modifying and guaranteeing the real inclusion of all users.

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The lawsuits against UserWay and the FTC fines show that no widget or AI guarantees accessibility without auditing and adaptation to WCAG.

Cabecera aumentan las demandas de accesibilidad

Introduction: the impact of recent lawsuits

Web accessibility is once again in the spotlight, this time due to two pieces of news that have shaken the industry. On the one hand, UserWay faces class action lawsuit following allegations of exaggerated promises about its supposed ADA compliance (Americans with Disabilities Act). On the other hand, the FTC (Federal Trade Commission) fined an online marketer $1 million for claiming its “AI” made websites fully accessible.

Both cases challenge the solutions that are presented as “magical” or “automatic” for accessibility, reminding us that, without comprehensive work and real adaptations to the content and structure of the site, there is no effective compliance with standards such as WCAG.

Why automated tools are not enough

Accessibility tools, such as “WeAllWeb” (or similar), often offer useful functionalities: contrast adjustment, changes in text size or screen reading. However, cannot replace the work of:

  • Comprehensive audit: Manual and semi-automatic review of each section of the site.
  • Code and design corrections: Adaptations that ensure semantic HTML and good user experience practices.
  • Continuous training: Keep teams up to date on accessibility and standards, avoiding setbacks when updating the site.

By relying solely on a widget or supposedly advanced algorithms, you run the risk of “masking” underlying problems without really solving them.

UserWay case: class action over alleged false claims

In the recent UserWay class action lawsuit, The company is alleged to have advertised its product as a total solution for ADA compliance and accessibility. If these accusations are confirmed, it would show how the promise of “automatic accessibility” can be misleading.

This type of litigation underlines the importance of being transparent with users, avoiding exaggerations about the scope of the functionalities offered by the tools.

FTC intervention against misleading AI advertising

A second milestone that reinforces this idea comes from the FTC. The institution ordered a digital marketer to pay $1 million for boasting that his “AI” made portals accessible with a simple code. This claim turned out to be misleading, since accessibility cannot be achieved 100% with stand-alone software.

This event not only affects that particular company, but also sets legal precedents: misleading advertising on accessibility issues can have serious financial and reputational consequences.

The importance of auditing and adapting your site according to WCAG

To ensure that your website is inclusive for all people, including the disabled community, it is essential to:

  1. Deep analysis of each page: Review forms, menus, images and multimedia to identify barriers.
  2. Application of good design and content practices: Use of headings (H1, H2, H3…), alternative descriptions in images and correct color contrasts.
  3. Compliance with WCAG conformity levels (A, AA or AAA): Ensure that the design and structure meet internationally recognized guidelines.
  4. Testing with real users and assistive technologies: Nothing beats evidence of how users with different needs interact.

Automatic tools can help you: temporarily adjust contrast and typography, or make navigation easier. But genuine accessibility is only achieved by adjusting the entire website.

Conclusion: a truly accessible portal requires a comprehensive approach

Recent lawsuits and sanctions teach that there are no “shortcuts” to achieving full accessibility. Both the cases of UserWay and that of the company fined by the FTC prove that no product—including assistants like “WeAllWeb”—can offer magical, instant solutions.

A web portal will only be truly accessible if it is audited, modified and adapted to WCAG standards. This is what we do at Your Accessible Web: we offer a comprehensive audit and adaptation service, so that your site meets the highest standards of digital inclusion. Ready to take the step towards a truly inclusive website?

Certifications and accreditations.

We have the certifications that endorse our experience in accessibility.

IAAP - International Association of Accessibility Professionals IAAP CERTIFIED
ISO 9001 - Sistema de Gestión de Calidad ISO 9001