The digitalization of road passenger transport is not just a trend: it is a necessity. From online ticket purchasing to mobile apps, digital accessibility is key to ensuring that all people—including those with disabilities—can use services easily, safely and without barriers. In Europe, this is no longer just good practice, but a legal obligation.
Legal framework for digital accessibility in Europe
European legislation has marked a before and after in the way in which transport companies must design their digital services. Key standards include:
- Directive (EU) 2019/882 (European Accessibility Act): establishes requirements for websites, apps and sales machines to be accessible.
- EN 301 549: European standard that defines how to apply accessibility in ICT (Information and Communication Technologies).
- WCAG 2.1: international guidelines for accessible web content (criteria A and AA).
- National legislation: each country has transposed the directive. In Spain, this is done by Royal Decree-Law 1/2023.
Key deadline: Most of the obligations come into effect on June 28, 2025.
Digital obligations for passenger transport companies
If you run a road passenger transport company in Europe, these are the areas that must comply with the regulations:
Web pages
- Readable and scalable texts.
- Adequate contrast between text and background.
- Keyboard navigation.
- Labels and descriptions for images (alt text).
Mobile Apps
- Screen reader support.
- Buttons and links with clear descriptions.
- Possibility of increasing the font size.
- Accessible real-time information (e.g. schedules, incidents).
Vending and check-in machines
- High contrast screens and clear typography.
- Voice interaction and accessible touch options.
- Height and layout adapted to people with reduced mobility.
How to implement digital accessibility
The process is not limited to “making adjustments” on the website or in the app. Requires a comprehensive approach:
- Accessibility audit: Evaluate the current state with tools such as WAVE or AX DevTools and manual reviews.
- Universal design from the beginning: Involve UX and accessibility experts from the design phase, not as a final add-on.
- Team training: Train developers, designers and marketing staff in good WCAG 2.1 practices.
- Testing with real users: Includes people with different disabilities in testing to ensure an inclusive experience.
Common mistakes you should avoid
- Use only colors to convey information (for example, “green button” to buy).
- Images without alternative text.
- Forms without clear labels.
- Videos without subtitles or transcripts.
Benefits for companies and users
Implementing digital accessibility is not only complying with the law, it also means:
- Greater reach: access to millions of users who previously could encounter barriers.
- Better reputation: visible commitment to inclusion.
- Reduction of complaints: fewer incidents due to lack of access.
- Competitive advantage: users tend to build loyalty with inclusive companies.
Quick digital accessibility checklist
- Website compatible with WCAG 2.1 (A and AA).
- App optimized for screen readers.
- Accessible vending machines according to EN 301 549.
- Contents with subtitles, transcripts and descriptions.
- Color contrast and legible typography.
- Navigation without mouse.
Conclusion
Digital accessibility is no longer optional. With European regulations coming into force in 2025, bus companies that do not adapt run the risk of fines and loss of customers. Getting started today ensures not only legal compliance, but also a more inclusive and competitive experience.
