La accesibilidad web se ha convertido en una necesidad regulada legalmente, un elemento indispensable para avanzar en la integración social a través de las nuevas tecnologías. You may have wondered on some occasion what that concept implies, why it is necessary today and will be decisive in the most imminent future.
The truth is that eliminating digital obstacles and facilitating the use of a web space for any user, regardless of their abilities, brings a series of benefits. In this article we tell you the ten main advantages of a portal or an accessible application:
Web Accessibility Advantages
- Legality: complies with European and Spanish regulations on accessibility that are already in force.
- A form of social integration: only 30 percent of people with disabilities use the Internet, according to the State Disability Observatory, and the main reason is the complexity of using it. Why give up showing yourself as a reference for society?
- Increases the audience: increases the potential audience and, consequently, the customers of the product or service offered. With the latest data published, in Spain there are more than 3.5 million people who cannot navigate the website because it does not have an accessible design. Imagine how much your visibility could grow with an accessible portal.
- Larger market share. If you have the possibility of increasing the recipients of your product or service, take advantage of it to get the maximum benefit and obtain a more optimal performance of your activity.
- Improves usability: shows a friendly space for users. The most powerful argument for revisiting a website is a satisfactory experience. In short, it allows loyalty to grow.
- The positioning. Search engines like Google ‘reward’ indexed content, as well as aspects related to accessibility because they favor identification.
- Scalability: responsiveness remains intact, even if there is significant growth in users and data processing.
- Interoperability. In a context marked by new technologies and electronic devices as the main communication tools, it is essential that the app or website be adaptable to computers, mobile phones, tablets and all types of devices.
- Social responsibility: offers the public a more recognizable image of the company and differentiable from the competition. If you are able to project an updated vision of the world, customers will have a more positive perception and corporate reputation will increase.
