With the new accessibility regulations coming into effect in 2025, adapting e-commerce sites for accessibility will not only help comply with the law, but also enhance the user experience and expand business opportunities. Here’s how to adapt your e-commerce site for the new regulations.
A new market waiting to be served
Around 15% of the global population lives with some form of disability, representing a huge potential market waiting to be addressed.
By making your e-commerce site accessible, you are allowing more people to browse, shop, and request services.
This not only generates more sales for your business but also enhances your brand’s reputation by being inclusive and socially responsible, qualities highly valued today.
SEO + Web Accessibility
One of the great benefits of accessible e-commerce sites is their impact on search engine rankings.
Google tends to value accessible e-commerce sites and usually rewards them with a better ranking.
Additionally, by optimizing your e-commerce site to comply with the WCAG accessibility guidelines, you also improve loading speed, site structure, and the experience across other platforms like mobile devices or tablets—factors that Google highly considers to improve your online visibility.
Avoid penalties with Web Accessibility
Investing in the accessibility of your site not only protects you from fines and penalties imposed by law but can also reduce long-term costs.
By implementing best practices from the start, you avoid legal issues while improving the overall structure of your website, making future updates and maintenance more efficient.
Reduce cart abandonment with accessible e-commerce sites
An accessible e-commerce site not only makes navigation easier but also reduces barriers to completing a purchase.
By making your store easy to use for everyone, you reduce the number of users abandoning their carts due to technical difficulties or usability issues.
As a result, you’ll see a strong increase in your conversion rate, as users will be able to complete their purchases without problems related to accessibility or user experience.
Conclusion
By making your e-commerce site accessible, you increase your reach, improve your SEO, optimize costs, and ensure that all users can enjoy a barrier-free shopping experience.
Don’t wait any longer—start improving your platform today!
Want to learn more about the 2025 European Accessibility Act? Visit our Complete Guide.
